Posting Calories On Menus Makes People Eat More
Thursday, October 15, 2009 at 12:00PM
Since 2008, fast food restaurants in New York have been required to post calorie counts next to items on their menus in an effort to get consumers to take more care over what they're eating. Great idea, and one I'm generally in favour of. Being more transparent about what people are shoving into their mouths, especially at fast food restaurants, should, logically, encourage people to consume less calories.
But, according to two research papers by NYU and Yale, consumers actually ended up consuming more calories after the changes were made. So much for transparency. I can think of a number of reasons why this might fail, but two spring to mind:
1. If you're ordering a super-sized anything at a fast food restaurant, worring about calories probably ain't at the top of your list of things you're worrying about.
2. I'm sure your brain is probably going - "wow, if I order the slightly larger one, my cost per calorie just fell. Score!".



